Noka: original or rebadged hype-merchants

Courtesy of Alec, the Dallas Food blog gives a fascinating account of the detective work they did into whether the world's most expensive chocolates, Noka, are actually worth the extreme prices. It's on the long side, but well worth the read. It's a a train-wreck... you can see the end coming long before the details spill out, but it's a wild ride because of the detail the writer goes into, and the inevitability of the clang at the end.

Anyone who buys Noka chocolates after reading that is just the kind of price-obsessed freak who deserves to be seriously ripped off by a pair of post-modern accountants!