Don't like the new connector?
Don't think the 5 is a big enough upgrade from the 4?
Not interested in a phone that's just 20% thinner than before?
Fine. Don't buy the silly thing.
I won't, but then I've only ever bought one Apple product, a Power Mac 5440, and that's long gone.
But for crying out loud, it ISN'T the end of the modern world.