Friday, March 14, 2008

Competing with 'free'

Dealing with the fact that music now fits into the category of 'infinite goods' is proving mentally challenging for many in the music publishing business. Not so Trent Reznor of Nine Inch Nails fame.

His recent album distribution plan has a number of options for the 'purchaser':

1. download the basic album for free
2. ...
3. various packages of extras and DRM-free file formats: small costs from $5 - $75.
4. ...
5. the exclusive limited edition (only 2,500 copies) primo version at $300 a pop.

Despite the fact that option 1 is widely executed, gross sales in the first week alone are $1.6 million.

Now that's what I call competing with free and still making a living!

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